Media CSR Forum

The Green Bean project is a sustainability programme aimed at encouraging our businesses around the world to adopt day-to-day initiatives to reduce their environmental impacts.

CARES (Charitable Actions Recognised by Employees of Synovate) is a global initiative, focusing on supporting children's charities around the world.

BBC Outreach is the Corporation's Corporate Responsibility hub

BBC News School Report is an example of how we are supporting young people to become more active citizens. The project provides opportunities for students across the UK, aged 11 to 14, to learn about journalism and produce real TV, radio and online news reports during an annual BBC News School Report Day.

A multi-platform HIV and AIDS project in Angola that included the production of a radio programme, ‘Mo Kamba' (My Mate), and radio public service announcements containing educational messages about HIV and AIDS.

BBC RaW (Reading and Writing) is our biggest ever adult literacy campaign. It is an entertainment-led, three-year drive to engage the passions and interests of the nation.

Sky - The Bigger Picture - We've always been about making great things happen in entertainment. This is reflected in The Bigger Picture - opportunities to inspire new possibilities to make a better future for everyone and to do business better. We-re one of the UK-s most visible media brands, and because we reach a third of all homes, it-s up to us not only to act responsibly but to help others make a contribution. Even small actions multiplied 8.6 million times can make a big impact.

Our approach to running a responsible business and maintaining a good reputation is encapsulated in our ongoing drive for better business. Over the last 12 months, we have focused our approach on the six key areas where we have most impact on society as a business. We call these:

* Including everyone
* Sustaining environment
* Inspiring learning
* Building arts
* Developing people
* Doing better

We'll be launching a new site soon to give you even more information on our activities. Until then, please use this link for more information on some of our leading initiatives.

Breaking the News is a 4Learning initiative aimed at helping to bring the world of news production to life.

EMI, the world's largest independent music company, has been awarded a prestigious Big Tick in Business in the Community's Jubilee Awards, for its ten year support for the EMI Music Sound Foundation, the music charity which aims to improve young people's access to music education in the UK and Ireland.

In 2006, staff at Five helped to produce a thirty-second advert for Macmillan Cancer Relief entitled Coin slot which highlighted the financial cost of cancer and effectively communicates that Macmillan support people experiencing financial hardship as a result of their illness

GCap Media has teamed up with the new charity v to help create a million new volunteering opportunities for young people aged 16-25 years. Launched in January, the partnership is able to offer almost £3 million of grants over three years to local organisations who can deliver volunteering as part of a community driven project.

Classic FM Music Makers works all over the UK to transform lives through music, focusing, particularly on children living in poverty in inner cities or rural areas; disabled children and adults who are in hospital or in care.

Capital 95.8 Lights Out London 2007 was an incredible success with around 2 million lights being switched off in the city saving 750 MWhs of electricity.

We have spent the last few years developing projects in Africa. While we have consistently reported on development issues, we have now matched this commitment by creating a project in a rural community in Uganda called Katine, launched in October 2007.

With online communities growing rapidly in popularity, Guardian Unlimited is constantly exploring new ways to engage and connect with readers and has now revised our talk and posting guidelines to reflect this.

As part of a wider rebranding project at the EGA Girls School in Islington, a new group of students will work with film-makers from Guardian Films to explore what “without limits” means to them.

The second year of our major staff fundraising activity Run for the Children mobilised over 400 hundred of our staff around the world to go running and raised over £65,000.

Our new interactive HR tool known as TransFormed Careers is helping our employees understand the broader context of the work they do and allows them, together with our HR teams, to take charge of their career paths within the Informa Group.

Green Matters questioned a reader panel of over 3,000 to find out what the British public really thinks about the issues surrounding the environment. The impact of travel, transport, energy use and shopping behaviour on the environment - as well as consumers' individual responsibility - all come under the spotlight.

IPC Media has launched a Schools' Design Programme targeting schoolchildren based in Southwark, the company's local community in London. Under this initiative, IPC's design professionals are lending their creative skills and influence in the implementation of an exciting and original graphic design and media course.

IPC's CR activities take a number of different forms, including engaging with the environmental issues that affect our industry, employee volunteering, community engagement and the charitable and fundraising activities of IPC's huge range of magazine teams.

ITV's Climate Change - Make a Difference campaign on ITV Network and Regional news programmes offered viewers advice about saving energy and saving money, with additional information on the website.

ITV Carer of the Year was part of the Pride of Britain Awards in October 2007. ITV launched the hunt for the ITV Carer of the Year in July to highlight and reward the work of the nation's caring community, honouring those unsung heroes whose dedication to others often goes unnoticed.

MTV Switch is the first youth-focused, global, multi-platform climate change campaign that asks young people aged 16-30 to make small changes to their lives to make a positive impact in the fight against Climate Change. Most recently MTV Networks launched two firsts for young people - the first online petition for young people to have their say as well as the first ever youth-focused carbon calculator.

MTV Exit (End Exploitation and Trafficking) is the MTV Europe Foundation's multimedia campaign to raise awareness of the trafficking of women for forced prostitution.

Staying Alive was established in 1998 by MTV International to provide vital information about HIV/AIDs prevention and to campaign against discrimination.

The MTV Europe Foundation seeks to educate MTV's youth audience on key social and human rights issues facing them and their peers.

More than 2.5 million people have been displaced by the crisis in Sudan. mtvU's Sudan Campaign offers an online resource providing activists with political and humanitarian ways to get involved, along with news updates and background information on the crisis.

Launched in 2003, Nickelodeon's Let's Just Play campaign is designed to empower kids to engage in active, healthy and fun play. And with the national childhood obesity rate at all-time highs, Nickelodeon knows that there's no time to waste.

TV Land and Nick at Nite are bringing families to the table in an effort to help them share meals and much more. The pro-social campaign, Family Table, helps raise awareness about the benefits of reconnecting at the dinner table.

In collaboration with First Book, Noggin's Get Ready To Read campaign will reach audiences on TV and online, educating families on the importance of having books in the home and reading on a regular basis. It will also generate 1,000,000 books for kids in need.

OAA member, Clear Channel, has been awarded Climate Change Commitment certificates from E-on and EDF Energy in recognition of its commitment to the environment and climate change by purchasing electricity from renewable sources.

OAA member, JCDecaux UK, supplies the world's largest network of solar-powered bus shelters. In November 2003, the programme passed the milestone of the 100th shelter installed in the city of Plymouth.

Cyclocity is a communal bicycle scheme designed to promote greater mobility and has won countless awards for its innovation. It was designed and developed by OAA member, JCDecaux , and can now be found in most major cities across France, including Paris and Lyon.

In 2006 we rolled out our UK community programme Booktime in partnership with independent charity Booktrust. It aims to promote the pleasure of books and encourage parents and carers to read aloud with their children.

Book Aid International: Hundreds of Pearson employees took part in 'Bring a Book to Work Week' donating books to share with readers overseas. Dorling Kindersley and Longman also jointly funded a fundraising and activity poster which went to every UK school in time for World Book Day in March.

2007 will see the launch of our Pearson Foundation Development Fund, a $1m fund available for our businesses around the world to invest in local community-based projects.

In 2006 we continued our flagship programme with US not-for-profit Jumpstart and extended our Pearson Teacher Fellowship programme, which has now trained and launched the careers of more than 140 talented college graduates to become pre-school teachers in under-served areas across the US.

In the UK, Pearson Education won the Diversity Employer of the Year award from the University of Westminster particularly due to the company's commitment to the Pearson Ethnic Minority Internship Programme.

RE Cares offers employees the chance to engage with local communities. In 2006, the programme was developed further in emerging locations, including a book drive for the China Charity Foundation by colleagues in Beijing and Shanghai.

The Lapdesk Company aims to help over 4 million children in South Africa without access to a school desk. Heinemann Publishers have donated over 700,000 Lapdesks to school children by involving staff, management and suppliers.

In 1998, staff behind Reed Exhibition's (RE) flagship show, World Travel Market (WTM), launched the charity Just a Drop to raise money for clean water and education programmes. So far, it has assisted over 800,000 children in 24 countries.

In 2002, Reed Elsevier supported a client of LexisNexus to create a programme that would provide cost-free basic estate planning services to firefighters, paramedics and police officers. After the success of the service, the foundation, Wills for Heroes, was launched in 2007.

Trinity Mirror has recently been awarded an Energy Efficiency Accreditation Award in recognition of its energy reduction initiatives. These awards are run by the Carbon Trust and the accreditation is assessed by the National Energy Foundation - the UK's only independent auditors.

Now in its eighth year, the Daily Mirror's Pride of Britain Awards gives the country's unsung heroes the recognition they deserve.

The Birmingham Mail won Trinity Mirror's Regional Campaign of the Year Award in 2005 for its launch of the Speak Out Stop Bullying campaign with ChildLine. The campaign is in its 3rd year now and sends out anti-bullying packs to every junior and senior school in the area along with helpline stickers.

Our improving health and safety performance was recognised by a second ROSPA Occupational Health and Safety Gold Award for our achievements in 2005. Health and safety statistics for 2006 confirm that the Company has again been able to fulfil its aim of continuing improvement.

Having played a key role in their home city winning the title of European Capital of Culture 2008, the Liverpool Echo and Liverpool Daily Post are now official partners to the initiative.

CNN, Cartoon Network, Boomerang and TCM (Turner Classic Movies) are all part of Turner Broadcasting System Europe which runs these world famous television brands in Europe, Africa and the Middle East. Turner's European headquarters is in London with offices in other capitals including Paris, Rome, Berlin and Madrid.

Turner's Corporate Social Responsibility department looks after charitable and environmental activities as well as volunteering and diversity for the company. CSR has been integral to the company since its inception and founder Ted Turner famously pledged $1 billion to set up the United Nations Foundation. Turner gives over £8 million worth of unsold airtime a year and together with other donations this put it into The Percent Club alongside The Body Shop, BBC and Sainsbury's as one of the UK's one hundred most generous companies.

Impact your World is an initiative across all CNN networks and platforms that empowers everyone to respond to the question, "What can I do?" It links directly to charities working in six fields from poverty to natural disasters.

Turner works with UNICEF and regularly gives them valuable commercial airtime on CNN. The company made a donation to UNICEF for its work on AIDS in Africa much of which went to the Pepo La Tumaini Jangwani HIV/AIDS community centre in Kenya. Amongst other things the money has paid for food and drugs, a major HIV testing campaign and a much needed vehicle as they are located in the countryside and serve a huge area. Four people from Turner visited Pepo and one of them created this website.

Volunteering is central to Turner's and staff are encouraged to use their 16 hours paid volunteering time and give their skills or labour to make a difference to the communities the company serves. In 2008 twenty staff volunteers raised £30,000 for Habitat for Humanity and spent a week in rural South Africa building two houses for families affected by HIV/AIDS. Others have helped a variety of organisations by making videos and commercials, giving professional advise, designing logos and websites, mentoring the disadvantaged, hosting days out and a whole variety of other things for a wide range of charitable organisations and now almost half of Turner's workforce volunteers their time each year.

In 2005 UBM's head office at Ludgate House in London won an award from the Green Organisation, an independent environmental group, in recognition of its recycling initiative which aims to recycle 65% of waste produced.

We don't view CR as an 'add-on' to our brand and reputation. Rather, it's something that should be embedded in the way we think and act as a business. So, when we talk about managing our social, environmental and ethical impact properly - the essence of our approach to CR - you can assume that everyone in our business means it!

WPP worked in partnership with the World Economic Forum (WEF) to create the Celebrating Success campaign. This aims to encourage business and government leaders as well as young people to reappraise Africa as a successful place to do business, live and work.

WPP company, Ogilvy London, helped Save the Children to become the first charity to fundraise in Second Life by working pro-bono to develop a virtual "Save the Children Yak Shack." Visitors to the shack can buy their own virtual yak raising money for Save the Children in the process.

WPP companies Y&R and Ogilvy worked pro-bono to develop ad campaigns for Turn on TV, a Global Media AIDS Initiative (GMAI) project. The ads apply humour to dispel the stigma around AIDs, promote safe sex and engage a young audience used to being bombarded by media and advertising messaging.

The Yellow Woods Challenge is our flagship environmental campaign for schools. Schoolchildren simply bring old Yellow Pages directories into school for recycling and every school participating is given a free environmental education pack to teach children about paper, recycling and woodland conservation.

Mini Pots of Care is an exciting Marie Curie Cancer Care activity for schools and groups in partnership with Yellow Pages. It is a fun and creative way for children to learn all about science and nature whilst making a positive difference to the lives of people with cancer.

As well as supporting local causes, Yell supports the communities around our business locations. We continue to host the Slough Business Community Partnership in our Slough offices, and sit on their management committee.